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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Brilliant. It used to be if you were selling a polo shirt, you could list it in Sporting goods with several sub categories (knowing that you will lose some buyer’s searches who pick Clothing/ Men’s Shirts) and even when you do choose Men’s shirts, there are subcategories for Activewear, Polos, or Button-Down shirts. It was only last year the Polos subcategory was added, but there was something wrong with the item specifics there (I forget what) so I (and most others) never use that, but instead use Button Down Shirts which has an item specific for Polo/Rugby.
So very recently the eBay genius added a 2nd item specific in addition to Polo/Rugby called Golf/Polo.
The only remedy to this madness is to put as much relevant info as you can in the title and hope customers can zero in on it with their 1st search attempt. That’s not much of a remedy, but what else can you do?