eBay has updated Item Specifics, which are fields that describe a product’s attributes, and it reminded sellers that it’s making some Item Specifics mandatory (“required”) in the Home & Garden categories. eBay is also adding reminders to the listing flow.
“As part of these changes, any ‘required’ item specifics in Home & Garden categories will need to be added to any new or revised listings starting on July 30th, 2019.”
eBay had warned sellers of changes in its Spring Seller Update, and it also referenced its “Early” Seller Update where it said it was backing off from some requirements around the product-based shopping experience it had launched (which it refers to as PBSE):
“Organizing the world’s largest catalog is a massive undertaking. Building on the work you’ve helped us complete so far, moving forward we are simplifying our ask of you.
“You will be able to optimize your listings for product-based shopping by simply providing complete and accurate item specifics when you list.”
In October, eBay CEO Devin Wenig told analysts he was shifting tactics after finding that existing shoppers don’t like some of the changes made to the marketplace. “We’re very conscious that we don’t want to screw up the existing ecosystem.”
See Wednesday’s full post on the eBay Announcement Board, which includes a screenshot from the advanced listing tool that shows Item Specifics for a pair of Levi’s that shows which ones are “Required” and which ones are “Recommended.”