eBay is limiting the number of shipping options shown to buyers, it announced today. The change, which it calls an improvement to the buying experience, impacts listing pages and checkout pages.
It seemed eBay did some time travelling in making the announcement - on June 3rd, it wrote that the change would go into effect on May 28th.
eBay stated in its announcement:
"Until recently, shipping options outlined for the buyer did not always promote the best value. eBay will now only show the most cost effective shipping services for a given delivery speed, hiding higher priced options."
Some key points sellers should know:
- The first shipping option you designate will always be shown on the listing and in search and never removed.
- This change applies to ship-to-home services only. It will not apply to Buy Online Pick Up in Store (BOPIS) or Local Pickup.
- Shipping options with guaranteed by dates are prioritized if speed and cost is the same as a non-guaranteed delivery.
In an accompanying screenshot, eBay shows a listing where a seller offers free shipping via USPS along with three alternatives via FedEx. With the new change, eBay leaves the free USPS shipping option and the two most expensive FedEx options, but it removes the cheapest FedEx option - apparently since it has an estimated delivery date that is 5 days longer than the free USPS Priority Mail option.
What do you think of the concept - take a look
at the screenshot in eBay's announcement showing "before" and "after," and let us know if you think that provides buyers with a better experience than showing all options.