Etsy sellers who advertise their listings ran into a problem last week, reporting suspicious activity on their Promoted Listing ads that had all the earmarks of click fraud. As we reported on the AuctionBytes Blog, sellers said their daily budgets were being used up in an hour or two due to a large number of clicks on their listings – but with no associated shopping behavior such as sales, favorites, or add-to-carts, leading them to suspect some sort of bot attacks.
On Saturday, an employee from Etsy’s Trust & Safety team confirmed the incidents and said Etsy had credited sellers accounts for those who had been impacted:
“Corinne here from the Trust & Safety team. I want to provide a bit of information about the recent abusive clicks on certain Promoted Listings.
“We take these violations seriously and our team is actively investigating these reports. We’re applying credits to accounts that have seen malicious clicks. If we confirm that your campaign has received malicious clicks, you will be proactively credited for fees incurred. Please know our teams are working diligently to resolve this issue.”
Note that click fraud is not uncommon across the web.
You can find the discussion along with Corinne’s response on this thread on the Etsy boards.
And leave a comment (or see what others had to say) in last week’s AuctionBytes Blog post.