|Tue May 21 2019 23:10:03|
Click Fraud Could Prove Costly to Marketplace Sellers
By: Ina Steiner
Click fraud is alive and well on the internet, and as online marketplaces like Etsy and eBay grow their Promoted Listing ad programs, it could prove costly to sellers.
To wit, Etsy sellers are reporting suspicious activity on their Promoted Listing ads this week that have all the earmarks of click fraud.
In this thread on the Etsy boards
, sellers say their daily budgets are being used up in an hour or two due to a large number of clicks on their listings - but with no associated shopping behavior such as sales, favorites, or add-to-carts, leading them to suspect some sort of bot attacks.
One seller said it could happen to listings that are featured in Etsy marketing campaigns, and some said it could be a competitor trying to drain the budget so the ad stops running.
Sellers should be on the lookout for suspicious behavior impacting their ad campaigns, whether it's Etsy, eBay, or Google. Document it and contact the platform where you're running your campaign. It's tough to prevent it from happening, but platforms should credit you if you can make a case - knowing the term "click fraud" will help you when speaking to customer service reps.