Email a copy of 'Amazon Talks Up Payment Innovations at June Events' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Innovation, LOL. Why does this noise always remind me of that SNL skit where Norm Macdonald plays the financial manager saying obvious stuff like it’s sage wisdom? We’ll take your money, and put it in a box, with a lock, so that it’s safe and when you ask for it, we will bring it out and give it back to you.
At Amazon, we’re excited about the innovative future of payment innovations! Using digital technology, we’ll enable you, the customer, to exchange money for goods from what we call “vendors.” You see, Billy, vendors place products on the shelf, where customers can see them and choose to buy, or not buy them, using their brain to make what’s called a “decision.” Then, money will travel form your hand to the vendor’s hand. Once the money has arrived in the vendor’s hand, that signals them to send the product to you, the customer, who has purchased it, with money. After it atrrives, but not before it arrives, you can open it and, if you like it, use it. Or, if you do not like it, you can exchange it for money, the same money you spent to buy it, using innovating processes called “asking for a refund,” using communication and technology. Remember, though, once you return the product, you will no longer have it!