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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Problem is, their “suggested levels” are a joke. Repeatedly they tell me that I should stock 15-30 of an item, when I haven’t had that many sales in months! It seems that they based these “suggestions” on how many THEY sell – when there are 15 different FBA sellers for the same item, at the same price, well, our sales are much lower. I’ve yet to see any of those “suggestions” come close to the real world sales numbers – and if I did stock that many, our storage fees would go up, and we’d likely be stuck with too many when the 6 month mark came by. Please note that they already score us on how well we adhere to their stocking advice – their inventory performance index (which can control your storage levels) has a large segment based on these numbers, so they’re not just “suggestions”