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eBay Opens Retail Revival Pop-Up Store in the UK

eBay
eBay Opens Retail Revival Pop-Up Store in the UK

eBay is opening a pop-up store in the UK as a tie-in with its Retail Revival program. According to Elite Business Magazine, the space in Wolverhampton will house 40 small retailers for one month.

“eBay’s venue will be something of an experiment, with the store to house 40 small businesses from the local area. QR codes will be used to process payments – who uses cash, right? – and the e-commerce firm will analyse all of the sales and traffic data that comes alongside it,” the publication wrote.

The Retail Revival program helps eBay generate publicity and goodwill by focusing on helping traditional “Main Street” businesses sell on its marketplace

Last year, eBay hosted a pop-up in New York City featuring participants from Retail Revival in Akron, Ohio.

The Birmingham Mail quoted eBay UK Vice President Rob Hattrell stating that the “concept store” in Wolverhampton “will explore how stores of the future could combine technology with that vital human connection to powerful effect, whatever the size of the business.”

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Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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