eBay is opening a pop-up store in the UK as a tie-in with its Retail Revival program. According to Elite Business Magazine, the space in Wolverhampton will house 40 small retailers for one month.
“eBay’s venue will be something of an experiment, with the store to house 40 small businesses from the local area. QR codes will be used to process payments – who uses cash, right? – and the e-commerce firm will analyse all of the sales and traffic data that comes alongside it,” the publication wrote.
The Retail Revival program helps eBay generate publicity and goodwill by focusing on helping traditional “Main Street” businesses sell on its marketplace
Last year, eBay hosted a pop-up in New York City featuring participants from Retail Revival in Akron, Ohio.
The Birmingham Mail quoted eBay UK Vice President Rob Hattrell stating that the “concept store” in Wolverhampton “will explore how stores of the future could combine technology with that vital human connection to powerful effect, whatever the size of the business.”