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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “Amazon Launches Anticounterfeit Program Project Zero”

  1. Uh, letting Brands run your business Amazon? You are no intelligent enough to run your own company?

    This will be extremely abused, and it will NOT stop counterfeits at all, it will only stop legitimate sellers where the brands do not want competition. brands know counterfeits actually don’t hurt their bottom line that much, but what does, is people selling used items or selling their products lower then their special distributors.

    Most of the time, a brand can’t even tell the difference between their own products and refuse to authenticate for people because they cannot. So they imbeciles will get extreme power to manipulate the market. Thanks once again Amazon for bowing to corporations, what a bunch of yellow bellies Bezos and crew are.

    end of story. Amazon is making a huge mistake,

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