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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “How Did Amazon Become a Leader in Smart Speakers?”

  1. Amazon knows how to play the long game, and the entry level Echo Dot in particular was heavily promoted during the holidays with many undoubtedly loss-leading bundles, promotions, and special “hidden” deal combos.

    Amazon was basically throwing these things at consumers to increase install base which in turn increases spend.

    Some Echo Dot examples:
    – $2 Amazon Echo Dot + 3-Month Amazon Music Unlimited Subscription
    – $29 Amazon Echo Dot + Kasa Smart Wi-Fi Plug Bundle
    – $139 Ring Video Doorbell 2 + Echo Dot

    Even at this moment there’s a great deal running for a 5-piece Ring Doorbell system and a 3rd Gen Echo Dot for $159 https://www.amazon.com/dp/B07L91DC51/ (NON-affiliate link)

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