Email a copy of 'Amazon to Acquire One of Its Sellers' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Guess I am now not interested in Eero, since it’s an amazon company. Sellers are better off not selling out to amazon. Amazon is interested in making themselves money so if they want a part of your business, it’s for their benefit, not yours.
Usually they destroy the business they acquire and it is never the same.
It’s all about the money. If the owners of eero had kept the company for themselves, they would have had to keep the company profitable for years to see the kind of return on investment that would equal the sales price they received from Amazon. Many years. In this consumer climate, it’s hard to keep a product or service relevant and in demand for more than a few months, let alone years. eero and every small company will make more money with less expenses and less risk if they can find a big fish to buy them out.
eero has proprietary technology, intellectual property, and patent pending technology Amazon wanted / needed, That is the real reason they bought them. If not for those things amazon would have just made their own products and sold it under Amazon Basics or whatever Amazon Brand they wanted and poof eero would have been another notch on Amazons belt.