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Amazon to Acquire One of Its Sellers

Amazon to Acquire One of Its Sellers

There’s another reason to make sure your products have high customer ratings. Amazon is acquiring a company called eero, which makes products that improve wifi connectivity in the home. Amazon pointed out that eero has a 4.6-star product rating on Amazon.com.

Press release follows:

Amazon and eero today announced that they have entered into a definitive merger agreement under which Amazon will acquire eero. eero’s home mesh WiFi systems set up in minutes and blanket every room of a customer’s home in high-performing, reliable WiFi. eero is already delighting Amazon customers with its products and services, as indicated by eero’s 4.6-star product rating on Amazon.com.

“We are incredibly impressed with the eero team and howquickly they invented a WiFi solution that makes connected devices just work,” said Dave Limp, SVP of Amazon Devices and Services. “We have a shared vision that the smart home experience can get even easier, and we’re committed to continue innovating on behalf of customers.”

“From the beginning, eero’s mission has been to make the technology in homes just work,” said Nick Weaver, Co-Founder and CEO of eero. “We started with WiFi because it’s the foundation of the modern home. Every customer deserves reliable and secure WiFi in every room. By joining the Amazon family, we’re excited to learn from and work closely with a team that is defining the future of the home, accelerate our mission, and bring eero systems to more customers around the globe.”

eero uses multiple access points that work together as a system to blanket a home in high-performing, reliable, and simple home WiFi. Customers can customize an eero system to meet the needs of their home—regardless of shape or size—eliminating dead zones, ensuring perfect streaming video in every room, and delivering the bandwidth all connected devices need.

With the easy-to-use eero app, customers can set up the system in under 10 minutes, share their network, program parental controls, and run speed tests on demand. Additionally, eero communicates with the cloud to receive instructions and updates. This means eero systems are self-updating, self-fixing, and self-improving all the time.

Completion of this transaction is subject to customary closing conditions.

SOURCE: Amazon Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

4 thoughts on “Amazon to Acquire One of Its Sellers”

  1. Guess I am now not interested in Eero, since it’s an amazon company. Sellers are better off not selling out to amazon. Amazon is interested in making themselves money so if they want a part of your business, it’s for their benefit, not yours.

  2. It’s all about the money. If the owners of eero had kept the company for themselves, they would have had to keep the company profitable for years to see the kind of return on investment that would equal the sales price they received from Amazon. Many years. In this consumer climate, it’s hard to keep a product or service relevant and in demand for more than a few months, let alone years. eero and every small company will make more money with less expenses and less risk if they can find a big fish to buy them out.

  3. eero has proprietary technology, intellectual property, and patent pending technology Amazon wanted / needed, That is the real reason they bought them. If not for those things amazon would have just made their own products and sold it under Amazon Basics or whatever Amazon Brand they wanted and poof eero would have been another notch on Amazons belt.

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