eBay announced a new feature for sellers on Tuesday – it is now displaying prices of competing listings to sellers as they are listing their own item.
Experienced sellers tend to scoff at such features, believing eBay’s technology is unreliable when it comes to making accurate, apple-to-apple comparisons.
In its announcement, eBay advised sellers that as more information is updated by the selling community in the product catalog that helps associate similar products, more competitive information will be available.
The move to a product catalog is part of eBay CEO Devin Wenig’s vision, which includes building out a portal called Seller Hub. Since he took over from John Donahoe in 2015, Wenig has been working on a structured data initiative that he said was key to turning around eBay.
eBay had more to say about price guidance features in this year’s Spring Seller Update. But features like “price insight” lead many sellers to believe eBay is trying to drive prices down in an attempt to increase sales with no regard for seller profitability.