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eBay Authenticate Expands Consignment Services to Jewelry

eBay Authenticate

eBay AuthenticateeBay expanded its consignment service to the jewelry category, which had already included handbags and watches.

The “eBay Authenticate” program allows a small number of sellers to benefit from the program after eBay terminated the eBay Trading Assistants and Trading Posts programs that had been open to all sellers.

eBay presumably provides greater search exposure to those few sellers with whom it partners, and they certainly gain an edge by operating under the eBay Authenticate branding.

One seller dominates the eBay.com/authentic/jewelry landing page. How do we know the listings are mostly from one seller? The company uses watermarks in its images – which violates eBay’s Picture policy, feeding into many sellers’ perceptions around eBay favoritism.

eBay stated in Monday’s announcement, “eBay Authenticate offers “authenticity verified” high-end jewelry, watches and handbags for the holidays,” leaving other sellers at a disadvantage while continuing to pay standard eBay selling fees.

Press release follows:

Today, eBay announces the expansion of eBayAuthenticate into the luxury jewelry category, offering holiday shoppers more than 45,000 high-end diamond and other gemstone jewelry, verified by professional authenticators. eBay’s Authenticate service, which launched in the luxury handbags category in 2017 and luxury watches category earlier this year, now includes listings for necklaces, earrings, rings, and bracelets, all marked with an “Authenticity Verified” label.

The 45,000 authenticated jewelry items span engagement and wedding bands, loose diamonds and gemstones, and fine, vintage and fashion jewelry at eBay.com/authentic/jewelry. These items – ranging in price from $250 to upwards of $20,000+ – are verified by third-party authentication experts and sourced from more than two dozen of eBay’s top-rated sellers.

“eBay is home to the largest selection of luxury goods, which includes tens of thousands of jewelry items, fine watches, and rare and designer handbags,” said James Hendy, Senior Director of eBay Authenticate. “Expanding the eBay Authenticate service provides customers an added layer of trust and confidence as they shop for fine jewelry this holiday and beyond.”

To celebrate this launch, beginning today eBay is offering special deals and discounts on select authenticated jewelry items starting today, including:

– 2 CTW Round-Cut Diamond Hoop Earrings, 14K White Gold, 1-I2 AGS Certified, $999.99 | here

– 8.55 CT Diamond Bracelet, 8 Prong, 14K White Gold, 1-I2 IGI Certified, $6,999.99 | here

– VS2 1 1/3 CT Diamond Vintage Halo Engagement Ring, White Gold, IGI Certified, $4,299.99 | here

– 1/2 CTW Diamond Stud Earrings, 14K White Gold, IGI Certified, $319.99 | here

Whether purchasing jewelry for themselves or a loved one, shoppers turn to eBay for a wide selection of options at incredible prices. In fact, 50,000 jewelry items are sold per day on eBay – that’s more than 2,000 sold per hour – and one diamond ring is sold per minute. To start shopping eBay’s assortment of authenticated jewelry, visit eBay.com/authentic/jewelry.

eBay’s Most Popular Gemstones

SOURCE: eBay Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

3 thoughts on “eBay Authenticate Expands Consignment Services to Jewelry”

  1. The big jewelry sellers don’t necessarily need this service. Rather than limiting it to “more than two dozen of eBay’s top-rated sellers,” they should make it available to other honest sellers who would like to be able to sell high priced jewelry without fear of being scammed. So many sellers say they won’t sell expensive things on eBay because of the lack of seller protection, so why is eBay limiting this service?

  2. I saw that announcement and got all excited… until I realized its not available to 99.9% of the rest of the universe. I will not buy jewelry on ebay, too easy to get faked out and authentification is a hassle. Moves like this continue the trend of “we say we want fair trade but what we really want is cronyism.”

  3. If ‘authentication’ is a hands off process, that is, relying on examination of photos by a 3rd party then
    it is essentially a joke.

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