Walmart used to own Black Friday shopping with its chain of brick-and-mortar stores, but online shopping has changed the game. Even as marketplaces are stretching Black Friday and Cyber Monday online shopping almost as far back as Halloween, Walmart is catching up with its ecommerce offerings.
Scott Hilton, Chief Revenue Officer, Walmart U.S. eCommerce, published a blog post on Black Friday announcing the retailer’s Cyber Monday plans.
The deals kick off on Walmart.com at 12:00 am ET on Monday, November 26, 2018. Hilton said the offerings include:
More Deals: There will be thousands more deals this year compared to last year, including great prices on top brands. These deals join thousands of additional deals made available to customers throughout the season.
More Availability: We’re offering more availability on some of the best deals in toys, home and electronics to ensure more customers can get their hands on the hottest items on Walmart.com.
More Convenience: Our new Deals Hub makes it easier for customers to browse and discover our assortment by curating the top offers by category and item.
He highlighted some deals in Electronics; Toys & Games; Video Games & Entertainment; Fashion, Jewelry and Travel; Sports & Outdoor; and Marketplace.
Hilton also noted that Walmart had been working to enhance the customer shopping experience – from relaunching the new site to adding thousands of new brands. “These changes are giving our customers new ways to shop Walmart this holiday season, making our assortment (and deals) easier for customers to browse and discover.”
It would seem Walmart is giving marketplaces more of a challenge when it comes to online holiday shopping this year.