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Etsy Makes Category and Attribute Changes

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Etsy logoEtsy makes periodic updates to its category and attribute structure, and on Monday it announced its latest changes. This is no academic exercise, since it’s crucial in helping items get found by shoppers – and it can affect a listing’s placement in search.

There was an outpouring of comments and suggestions from sellers when Etsy last announced category and attribute changes in August.

As Etsy explains, “Shoppers can use categories to filter searches on Etsy and when they’re shopping using Etsy’s navigation menu. Categories also act as tags, helping us match your items with more relevant searches. You should select the categories that describe what your item is, not how it’s used or what it’s made for.

“The category and subcategories you choose also determine which attributes you can add to your listing. You’ll have access to different attributes based on the category you choose. Attributes work in tandem with your tags and can affect your item’s placement in Etsy search.”

The first comment on Monday was a request for Etsy to return the Postcard category to Art & Collectibles – “We need more robust ephemera categories – please,” a seller wrote.

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Etsy made changes to categories and attributes in Weddings; Drink & Barware; Pets; Art & Collectibles; Electronics & Accessories; and Slime & Foam.

See the full announcement on this page in the Etsy Seller Handbook.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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