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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
And what does this metric measure? The number of returns an item gets!
In other words, it’s the SELLER’S FAULT if buyers return things!!
How does this help us? We sell brand new name brand goods.
Most of the products that we sell are worn. Sizing and comfort are going to be an issue, this will lead to more than average returns. We can’t modify the listings (they’re not ours, they were created by the manufacturer), we can’t change buyer behavior. The sites make it easier and easier to return items – they practically encourage it. Yet they now give red flags for items when customers do return them.
Nuts