Today, Etsy announced it is hosting its second Labor Day sale that will run from August 30 through September 3, 2018.
One year ago, Etsy launched sales and coupon tools so that sellers could run sales and marketing campaigns. The new functionality also allowed Etsy for the first time to promote sales events on its site in which any seller could participate if they chose, as long as they discounted their listings.
Etsy tested the concept with its very first Labor Day sale that ran August 31 through September 4, 2017.
Etsy has run additional sales over the past year, including its second ever sale during the holidays (November 20 – December 1, 2017), a Spring Sale (March 22-29), a Mother’s Day sale (April 16 – May 15), and an Etsy birthday sale (June 18 – 22).
Online sellers are sensitive to the frequency of sales, fearing shoppers may delay purchases “until the next sale” – but that’s difficult to quantify. Assuming Etsy runs one more sale during the holidays, that would make 5 sales in 2018.
Etsy announcement follows:
We’ll be running a Labor Day sale on Etsy from August 30 to September 3. Labor Day is on Monday, September 3, and is celebrated in the United States. During this popular shopping weekend, many retailers run special promotions and many shoppers are looking for a good deal. And our updated sales tool makes it easier than ever to set up a sale in your shop.
During the sales event, shoppers will be able to browse and discover items discounted between 10% and 60% off.
We’ll be driving traffic to Etsy through marketing emails, site banners, and social media. This experience will be visible only to shoppers in the US, but any seller around the world who ships to the US can participate. The Etsy Labor Day Sales Event will only be visible to US shoppers between August 30 to September 3.
How to participate
Create a sale by discounting your listings between 10% and 60% during the sales event, August 30 – September 3. We even updated the Sales and Coupons tool with a new feature that lets you create a Labor Day sale in just one click. Any item that meets the criteria for the sales event has the opportunity to be featured in our promotional marketing. If you already have a sale scheduled during those dates, it will automatically be included in the Labor Day Sales Event.
What to promote
Labor Day is a major sale occasion in the US that marks the unofficial end of the summer season. Consider running a sale to clear out summer inventory, preview your fall inventory, or attract holiday shoppers looking for deals. Labor Day also overlaps with the back-to-school shopping season, so consider running a sale to attract shoppers looking for clothes, school supplies (e.g., planners, notebooks and backpacks), tech accessories, and dorm decor.
Share your sale
We’re making it easy for you to share your sale with your followers on social media. We’ll be adding a custom image from the sales event to the social media tool at the start of the sales event on August 30 so you can let your followers know you’re running a promotion. We’ll let you know as soon as the new image is in the tool and ready to share.
We’re excited to bring new buyers your way!
SOURCE: Etsy Announcement