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Etsy to Kick Off 2nd Annual Labor Day Sale on August 31

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Etsy logoToday, Etsy announced it is hosting its second Labor Day sale that will run from August 30 through September 3, 2018.

One year ago, Etsy launched sales and coupon tools so that sellers could run sales and marketing campaigns. The new functionality also allowed Etsy for the first time to promote sales events on its site in which any seller could participate if they chose, as long as they discounted their listings.

Etsy tested the concept with its very first Labor Day sale that ran August 31 through September 4, 2017.

Etsy has run additional sales over the past year, including its second ever sale during the holidays (November 20 – December 1, 2017), a Spring Sale (March 22-29), a Mother’s Day sale (April 16 – May 15), and an Etsy birthday sale (June 18 – 22).

Online sellers are sensitive to the frequency of sales, fearing shoppers may delay purchases “until the next sale” – but that’s difficult to quantify. Assuming Etsy runs one more sale during the holidays, that would make 5 sales in 2018.

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Etsy announcement follows:

We’ll be running a Labor Day sale on Etsy from August 30 to September 3. Labor Day is on Monday, September 3, and is celebrated in the United States. During this popular shopping weekend, many retailers run special promotions and many shoppers are looking for a good deal. And our updated sales tool makes it easier than ever to set up a sale in your shop.

During the sales event, shoppers will be able to browse and discover items discounted between 10% and 60% off.

We’ll be driving traffic to Etsy through marketing emails, site banners, and social media. This experience will be visible only to shoppers in the US, but any seller around the world who ships to the US can participate. The Etsy Labor Day Sales Event will only be visible to US shoppers between August 30 to September 3.

How to participate
Create a sale by discounting your listings between 10% and 60% during the sales event, August 30 – September 3. We even updated the Sales and Coupons tool with a new feature that lets you create a Labor Day sale in just one click. Any item that meets the criteria for the sales event has the opportunity to be featured in our promotional marketing. If you already have a sale scheduled during those dates, it will automatically be included in the Labor Day Sales Event.

What to promote
Labor Day is a major sale occasion in the US that marks the unofficial end of the summer season. Consider running a sale to clear out summer inventory, preview your fall inventory, or attract holiday shoppers looking for deals. Labor Day also overlaps with the back-to-school shopping season, so consider running a sale to attract shoppers looking for clothes, school supplies (e.g., planners, notebooks and backpacks), tech accessories, and dorm decor.

Share your sale
We’re making it easy for you to share your sale with your followers on social media. We’ll be adding a custom image from the sales event to the social media tool at the start of the sales event on August 30 so you can let your followers know you’re running a promotion. We’ll let you know as soon as the new image is in the tool and ready to share.

We’re excited to bring new buyers your way!

SOURCE: Etsy Announcement

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “Etsy to Kick Off 2nd Annual Labor Day Sale on August 31”

  1. Hello, I don’t know where to Post question and arguments since comments are disabled from your posting: https://www.ecommercebytes.com/2018/02/10/sellers-choice-2018-marketplace-ratings-etsy/
    Major question remains: How and where to Report Etsy platform itself? etsy infringements? Either in Europe or from elsewhere? No one dares to talk about this.
    I had been selling on Etsy marketplace since 2013 and left mid 2017.
    I think Etsy was a good marketplace, where few competent sellers and nice buyers used to deal together, Several worldwide vintage sellers told me Etsy marketplace was a great selling platform before 2013 yet, and I do agree with them. Through 2013/2014 many sellers got to know marketplace and opened shop(s), so that competition got harder. Unfortunately, some “greedy hucksters” came to play around, creating specific “teams”, suggesting also their “Apps”, all this pointing to “diversion of traffic by fraudulent means” but likely approved by a few etsy management team members.
    From late 2013, I and many other sellers noticed “strange activities” while looking at our respective “followers” and “reviews” boards. We noticed a few (new) sellers were following massively all our respective “followers” and especially all “buyers” who left Purchase Reviews.
    With development of mobile apps, it got worse. Many sellers and I did stop following other sellers, removed “new” followers, did hide our sales… Note that on 2013/2014 etsy also decided to show “buyer profile” on reviews. Then, many buyers never left reviews anymore, since they suddenly received inappropriate solicitations/spams from other malicious competitors or/and from their partners.
    Last but not least, as if by magic, only a few sellers got regular sales, even daily sales! and no matter what price range, while many and many other etsy sellers never got/get views and barely got sales, even if their stuff yet was/is of interest, (quality, price, top reviews…).
    There is effectively an “Hidden market”. Since Development of mobile apps the situation is getting worse. They manage dedicated servers for their so-called “top sellers”, as money is money, the more you earn, the more you can Pay for their “extra services”. However, few buyers on etsy told me several times, “I can’t find what I want. They always suggest me “similar” things via email newsletter”.
    And worse still, the day (by oct/nov 2016) I got to know while crawling the way, their dedicated search engine; as Bing works, and noticed several photos of my items that were systematically linked, (once clicking on Bing images), pointing to “other competitors” images from etsy category – search pages, But none of my items ever showed up on those result pages, whereas my pictures were “highlighted” on Bing search engine in particular. Otherwise, it is well-known how much they manipulate listings relevancy. I disclosed such abuse to etsy support, but no response. I noticed the same situation related to etsy items/img pinned on Pinterest boards. Late 2016, as if by chance, I had to deal with two “nasty” buyers…
    Early 2017, etsy announced their Unfair “Etsy Payments Requirements”. Knowing that etsy does consider “customers are the kings”… It was immediately clear to me that in case of any eventual unfair further “issue” with buyer(s), they would have blocked my funds account and would have refunded buyers, without requiring them any evidence of “eventual” issue. A too dangerous scenario! So, like many other sellers, I set my shop on vacation until I finally closed it by mid 2017.
    Last, I did properly remove; delete anything there though; as listings descriptions and all images. But I did not count on their continual infamous policy. More than ONE year later, so on 2018, etsy is using again my images, that are still hosted on bing search engine, so that items/images always link to their platform. Message is: “sorry, that’s unavailable. Here are some things you might like instead”. Of course! They suggest other products below message.
    I sent etsy message and asked them to delete/remove definitely all my data, I received nonsense, evasive response. The same way, many of my former listings/Images previously pinned on Pinterest are always linked to etsy platform, worse still, my own former etsy pins link to etsy!!, even if I did or do modify link on my OWN pins, links do revert to etsy link. I also asked a few pinterest members to remove my etsy pins, but some did not! How strange!. Oh, Yes! they are part of “etsy community” and certainly take some advantage of…
    They Rule the world with other major selling platform companies on the web, plus their hidden but powerful Apps, and the little ones have no other choice than “dying in silence”.
    Major question remains: How and where to Report Etsy platform itself? etsy infringements? Either in Europe or from elsewhere? Seems no one dares to talk about this “Liberal infamy” . SLG

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