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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

5 thoughts on “Is It Time to Try Google Advertising?”

  1. I finally dug through the information and found: “Your budget should increase only when a cost-effective, controlled campaign is in place and daily bid budgets are consistently being reached before the end of the day. We advise our sellers to allocate $100 per day to Google Ad spend which translates to a $3,000 monthly budget. ” This is a total waste of my time. First, I can’t use it at all because I do not own my own website (I am considering getting a bargain basement “pointer” site which would work) . Second, the amounts are RIDICULOUS. Paying $3k for ads when I “MIGHT” achieve a few hundred in sales is beyond the pale. Third, my audience is not into “Google Shopping.” What I really want is a way to have people who do standard Google searches with keywords, find my items on the first few pages of search results.

    Great for some of the bigger places – wish this was made clear right up front.

  2. Ina – thanks so much for the article – I now know that I don’t have to waste any more precious time dreaming about google ads. Good lord – you would think these guys think we are all Amazon and who the heck can afford to pay $3,000 a month for some other corporation to steer people to my site. My personal website name has already been google searched over 7,000,000 (true figure guys) times and I’m starving. And I thought eBay was criminal.

  3. $3000 A MONTH !! GAK!!
    A big thank you to Timetreasures for digging deeper to reveal this nasty little chestnut.
    I have never fully trusted Google Adwords anyway.
    If you are a high flyer it might be costing you your budget in visits by competitors.
    I was going to point at my ebay listings but from what I can make out it’s more
    for the shopping network.
    In any case I will be giving Google Ads a wide berth based purely on their suggested spend.

  4. No. It’s time to push back and resist the borG. We should all try to avoid every aspect of them in as many ways as possible.

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