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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
I’d use it to buy something worth exactly $5 with free shipping.
Lemme see if I have this in proper perspective…
They’re basically going after an impulse buy, which would likely be under $50.
They’ll break even on a $50 buy, and lose money on the lesser buys.
Bottom line…they potentially get to show increased buyers for this quarter, but no additional revenue (or even a loss) from those buyers.
Yet, the stock keeps selling as though it has bottomed out.