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eBay Targets Inactive Accounts with Five Dollar Coupon

eBay Coupon summer 2018

eBay Coupon summer 2018eBay is paying buyers $5 to make a purchase this summer through a coupon offer. It sent an email to some users at the end of July with the subject line, “You’ve got $5!”

The invitation read, “You’ve Got $5! A Coupon Just for You. Free is always fun. Use code MYFUNFIVE. No minimum. Don’t miss out! Ends 8/22.”

The month-long coupon campaign kicked off on July 23rd and excludes items from the Coins & Paper Money, Gift Cards & Coupons, and Real Estate categories.

One user on coupon site SlickDeals.net said they believed eBay was targeting inactive accounts with the coupon. Aside from one user on the eBay boards who had difficulty using the coupon, there’s no buzz about the promotion.

Be sure to read any promotional offers you receive carefully for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

2 thoughts on “eBay Targets Inactive Accounts with Five Dollar Coupon”

  1. Lemme see if I have this in proper perspective…
    They’re basically going after an impulse buy, which would likely be under $50.
    They’ll break even on a $50 buy, and lose money on the lesser buys.

    Bottom line…they potentially get to show increased buyers for this quarter, but no additional revenue (or even a loss) from those buyers.

    Yet, the stock keeps selling as though it has bottomed out.

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