Email a copy of 'Etsy Starts Rolling Out New Subscription Plan Called Plus' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Etsy Plus = a bust. It’s lacking and resembles the failing Etsy Pattern. For $10 (going up to $20 in Jan 2019) a month, you get a measly $3 in lisiting fees and the opportunity to spend $5 in adverting on Etsy, new banner options and custom URL. Really? These are NOT “expanded tools to express your unique brand and jump-start growth”. How in the world is a banner option / site design going to help me grow my business? It’s smoke and mirrors; another Etsy distraction. Sellers are afraid if they do not upgrade they will fall in rank and SEO and therefore lose sales. This is simply a means to generate more revenue for Etsy, while giving sellers nothing substantial.
What we need: options to increase sales: more advertising opportunities, press options, better reporting, email options and overall, more control of our stores.