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Amazon Launches Prime in Australia

Amazon Prime Australia

Amazon Prime AustraliaAmazon launched Prime in Australia this week, just in time for next month’s Prime Day global shopping event. Prime offers free 2-day shipping on domestic orders to 90% of Australians and costs $59 a year (Australian dollars).

Offering monthly subscriptions to Prime is relatively new for Amazon, but in Australia, it’s embracing it right out of the gate. It’s offering a $6.99/month plan, with an introductory promotional price of $4.99 a month that runs through January 31, 2019. It looks like Amazon is hoping shoppers will get hooked by the end of the holiday shopping season.

In a nutshell, Amazon Prime members in Australia will receive the following shipping benefits:

– Free shipping on domestic orders;

– Access to over 4 million products from Amazon US sold directly on Amazon.com.au;

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– Free international standard delivery on international orders over $49.

Amazon Prime offers additional benefits in Australia, including Amazon Prime Video, Amazon Prime Reading, Twitch Prime, exclusive deals, discounted priority delivery, Alexa Shopping; and free release date delivery.

Amazon Prime already has over 100 million paid members around the world. Why the late launch in Australia? It only entered the market last year – previously shoppers could only purchase digital goods and Amazon devices on Amazon.com.au. The Amazon Marketplace launched in December 2017, and FBA (Fulfillment by Amazon) launched in February 2018.

eBay, firmly entrenched in Australia, clearly sees Amazon as a threat. Last week it officially launched its $49/year eBay Plus membership program in Australia, offering free shipping and free returns on certain items, along with other benefits such as double flybuys points, exclusive deals, and premium customer service. It also offers members exclusive selling offers such as free listing and final value fee discount offers.

eBay offers the program in Germany, but unlike Australia, sellers in Germany receive a discount on their Final Value Fees for eBay Plus orders.

You can visit the Amazon Prime landing page on the Amazon Australia website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.