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Amazon Advises FBA Sellers to Prep for Prime Day

Amazon Prime Day 2018 preannouncement

Amazon Prime Day 2018 preannouncementAmazon sent an email to sellers who participate in its Fulfillment by Amazon (FBA) program this month advising them to prepare for its annual Prime Day shopping holiday. “Is your inventory ready for Prime Day,” it asked.

It also provided some tips to sellers – here’s the text of the email it sent:

Check out our tips for maximum success.
Time to prepare for one (of) our biggest sales events of the year. If you haven’t already, download your Prime Day checklist for what to do and when. And remember to:

– Make room for popular items: Clear out slow-moving or aging products from Amazon fulfillment centers.

– Prepare for more sales: Stock plenty of your best-selling products. Review your inventory to see what needs to arrive by June 26 to be ready for Prime Day.

– Think advertising: Reach millions of potential customers on Prime Day with Sponsored Products and Headline Search Ads. Use these pay-per-click advertising programs to promote listings and bring your products to new audiences.

Make this your best Prime Day yet!

Amazon has yet to announce the date of Prime Day, conventional wisdom suggests the week of July 9th.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “Amazon Advises FBA Sellers to Prep for Prime Day”

  1. How about it Ebay. Got a prime day. Nope guess not. Fears no one would come.

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