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Amazon Improves Package-Tracking Capabilities

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Amazon logoAmazon is improving package-tracking capabilities, according to Cnet. Buyers have always been able to get detailed tracking through the numbers provided by shipping carriers. But Amazon had provided less transparency for orders shipped through its own delivery system – “Shipped with AMZL”.

Now Amazon Map Tracking is available for all Amazon Logistics orders in the US. “Map Tracking provides an estimate on when the package will arrive, how many stops away the driver is and a map showing the delivery truck’s proximity to your home,” Cnet wrote.

This is in addition to the photographs Amazon delivery drivers take when leaving packages at people’s front doors. In case you hadn’t heard of Amazon Photo on Delivery (which shoppers can turn off if they are disconcerted to see pictures of their front doormat in their Amazon account), Amazon describes it as follows:

“Amazon Logistics (AMZL) may take a photo on delivery when a package is left unattended. Capturing delivery photos is intended to help customers see that their package was safely delivered and where. The photo will focus on the placement of the package. If a photo on delivery is captured, it may show up when you track a package from Your Orders.”

These measures are good news for sellers who use Fulfillment by Amazon (FBA) – it will reassure anxious buyers worried about the delivery status of their order.

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Non-FBA sellers must continue to worry about claims of non-delivery. A letter from a reader indicates even sellers who use Amazon Buy Shipping to purchase shipping labels have some concern, despite Amazon introducing a policy this month that offers some protection from claims – see this May 14th article, “Amazon Tweaks Feedback Policy for Late Deliveries.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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