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eBay Announces Personalized Shopping Feature Called Interests


eBay logoeBay announced a new feature called Interests that shows shoppers what eBay thinks they want to see based on what shoppers have told it, and matching it to shopping themes it has created based on “data and algorithms.”

Examples of eBay’s shopping themes – “from streetwear to sports teams, home theater to Hello Kitty.”

eBay explained, “Shoppers select what they’re interested in, and the new feature transforms their homepage with themes and items chosen just for them.” Currently is available only on eBay’s mobile app.

Announcement follows:

Shop Your Interests with New Personalized eBay Experience

eBay launches a new way to shop, powered by you.

Whether you’re a sneakerhead-golf-fanatic or a boho-chic guitarist with a flair for yoga, there’s a new way to shop for everything you love in one place. Today, eBay announces the launch of Interests – a new feature that tailors your shopping experience based on your passions, hobbies, and style. The result is a more personalized eBay that uses technology to curate the world’s largest selection of inventory, exclusively for you.

Through data and algorithms, eBay uncovered things people seek out every day and created hundreds of shopping themes – from streetwear to sports teams, home theater to Hello Kitty. Shoppers select what they’re interested in, and the new feature transforms their homepage with themes and items chosen just for them. And, with a nearly infinite number of Interests combinations, eBay now adapts to give everyone their own unique store.

“Our shopping experience should be as individual as each shopper on eBay,” said Bradford Shellhammer, Head of Browse & Personalization for eBay. “By asking people to tell us a little bit about their interests, we’re delivering a personalized store built around the things you care about most.”

Customization starts with the shopper, because only eBay can curate millions of items for each of our 171 million buyers. After answering a few questions, your interests are matched with your browsing patterns, in order to help you discover things you love – and things you didn’t even know you might love. It’s just one of the ways eBay is reimagining how the world shops online.

Interests is currently available on eBay’s mobile app in the U.S. for iOS and Android. In the coming months, it will continue rolling out to new platforms, including mobile-web and desktop, as well as markets around the world.

Download the eBay app to begin browsing an eBay store designed just for you.

eBay by the Numbers

eBay has 171 million active buyers worldwide

80% of all merchandise sold on eBay is new, and our wide selection keeps growing

88% of items sold on eBay are Buy It Now – no bidding necessary

70% ship for free in US, UK and DE

62% of the eBay platform that involves a mobile touchpoint

402 million downloads of the eBay Inc. apps across the globe

SOURCE: eBay Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

2 thoughts on “eBay Announces Personalized Shopping Feature Called Interests”

  1. Well another stupid idea by eBay. Shoppers know what they want and they do not want to be told what they think they want. The idiots in this company are lost in the ozone and they come up with more hair brained schemes to drive shoppers away.
    What a bunch of absolute morons!

  2. I’m a shopper only and I am not liking the new eBay. I am going there less and less. Prices getting higher, I guess due to seller fees, too. Like Amazon, seem s like all bigger sellers and not so many smaller sellers.

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