Etsy continues to test ways to highlight sales taking place on its marketplace. Just as rival eBay encourages its sellers to run sales through Promotions Manager (and formerly Markdown Manager), Etsy now offers individual sellers a way to put their items on sale. Both marketplaces feel pressure when it comes to pricing and clearly buy into the idea that shoppers are looking for a “deal.”
Etsy began testing different ways to highlight a shop’s sale when buyers are shopping on Etsy to “help give information most relevant to their needs.” It provided an example: letting buyers know when a shop’s sale is ending – the thinking is likely that this gives shoppers a sense of urgency and may spur them to make a purchase right away.
Etsy said the goal of the test was to “Understand how to better communicate sales and how different approaches may affect a buyer’s purchase.”
The testing launched in March to a percentage of buyers on Etsy.
Etsy also recently concluded a different test in which it provided shoppers with an easier way to see more color options for search results (for those listings with color options available). The goal of the test was to “understand how buyers interact with the option to see multiple colors for a listing within their search results.”
Etsy said the test had a positive impact: “Shoppers reacted favorably to the See more colors link.”
Etsy launched the new search feature this month.