Etsy is trying to boost sales by making it easier for sellers to turn custom requests into orders on their mobile devices. The new feature is targeted at opportunities presented when customers are communicating with sellers through “convos,” its member-to-member messaging system.
Etsy explained in its announcement to sellers, “Now, when a potential customer sends you a request, you can tap the listings icon from the bottom of every Convo in the Sell on Etsy app to create a custom listing. What’s better, buyers will be able to add that custom listing to their cart right from the Convo – making it easier for you to get the sale.”
The feature was already available to desktop users, as described on this Etsy help page. It’s now available on the Sell on Etsy app for iOS, and Etsy said it planned to make the feature available on the Android version of the app in the coming weeks.
Etsy opened it up to discussion on this thread on its boards, where reaction was enthusiastically positive.