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eBay Tries to Lift ASP through Numerous Promotions

eBay Bucks

eBay BuckseBay’s latest promotion is for members of its eBay Bucks loyalty program and offers 8% in rewards for every qualifying item of $50 or more. It kicked off on March 28 and runs through March 29th.

Like many of its promos, this one is by invitation only, and “Rewards are capped at $100 per transaction and $500 per Earn Period.”

Sellers have noticed an increase in seller promotions for the month of March, which is the last month of its fiscal quarter, leading to speculation it’s trying to boost GMV when it reports earnings in April.

We’ve seen an unprecedented number of sitewide promotions in March – three by our count. Given that the promotions are tied to high-value items, it wouldn’t be a surprise to see eBay report an increase in its Average Selling Price metric – but an improvement it had to subsidize, since sitewide promotions and eBay Bucks come out of eBay’s pocket, not sellers.

Here’s the invitation that some members of the eBay Bucks program received today:

What is the Promotion?
8% in eBay Bucks on every qualifying item of $50 or more (the “Promotion”).

Who’s eligible?
Only invited, registered eBay Bucks participants who receive the promotional offer from eBay in My Messages are eligible. Sorry, no forwarding—the offer is not transferable.

Promotion details
The Promotion starts at 5:00AM PT on March 28, 2018 and ends at 11:59PM PT on March 29, 2018 (the “Promotion Period”). The Promotion applies to any qualifying items purchased during the Promotion Period that meet the minimum purchase requirement. You must activate the offer to qualify.

*Qualifying items exclude all items in the following categories: Classifieds; Business & Industrial, but only for Heavy Equipment within that category; Real Estate; Gift Cards & Coupons, including eBay Gift Cards, Gift Cards, and Digital Gifts within that category; Bullion within the Coins & Paper category; and all categories in Motors, except Parts & Accessories.

Rewards are capped at $100 per transaction and $500 per Earn Period. See eBay Bucks Terms & Conditions for other program restrictions. Purchases must be completed during the Promotion Period and paid for before the Promotion ends. eBay reserves the right to cancel, amend, or revoke the Promotion at any time.

Activate the offer now.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.