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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
This is another case of Etsy “fiddling while Rome burns”. The new page is full of bugs.
For example UK sellers who enter a Royal Mail tracking number are greeted with “no tracking” when they come back to the page. Even though the trackable info is there and clicks through to the Royal Mail site showing that the package is in
transit/delivered etc. Many buyers are not very saavy about tracking codes and will then assume that a seller who advertised “tracked international mail” has sent their package by a cheaper untracked method, and will be rightfully unhappy.
The new page is also clumsy, requires more clicks, and is not intuitive.
There are many more important facilities on Etsy that should first be attended to – such as introducing a bad buyer blocking system and a re-organization of the way in which seller’s descriptions are concealed – before fiddling with purely cosmetic changes which are NOT an improvement.