Email a copy of 'eBay Runs Rare Sitewide Sale with 20 Percent Off' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Five anchor stores and three buying id’s…All got an email notice of the sale. Looked for awhile and couldn’t find anything to buy. Deleted the coupons. Just a waste of time with seach all messed up and all the duplicate crap you have to wade through to find something. I can just go to Amazon and get what I need in a few minutes. Sorry fleabag you gotta straighten out the mess before I will spend anytime to find something.
I have a Premium store. NEVER was notified of sale. Sales today are down 50% from average daily gross in March so far. I am an ACTIVE seller….and I didn’t know about this sale until a few minutes ago. I’d say that’s a marketing problem 🙂
To add to my original post, I wouldn’t discount the fact that they don’t advertise it because they don’t want to take the $ hit. BUT, they do want to do it so they can shower their shareholders and the board with all their good news they have. LOL
I am a small-medium sized seller, and all this did for me was generate one sale. I typically sell more on a normal Friday. Wonder if they promoted this on Facebook, or did they just expect word-of-mouth buzz? If there was some type of press release so perhaps TV stations could announce it on their local morning news shows, this sounds like it would have been a success.
EBay has to be applauded for attempting this- may have been just a one-time experiment, who knows. What it may show to their brass is that the site is not the destination it once was.