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Amazon Appeals to Low Income Shoppers with Discounted Prime

Amazon Prime

Amazon PrimeAmazon is offering a special Prime membership rate to recipients of Medicaid, it announced on its blog. Medicaid recipients are now eligible for Prime for $5.99 per month.

To qualify for a $5.99 monthly Prime membership, customers must have a valid EBT or Medicaid card. Qualifying customers can renew their discounted membership every year, for up to four years, with the ability to cancel anytime.

Amazon Prime Vice President Cem Sibay was quoted in the post. “We hope to make Prime even more accessible. With more than 100 million products to choose from, low prices, time savings, and fast and convenient delivery options, the combination of shipping, shopping and entertainment provide tremendous value to customers.”

Amazon quoted several Medicaid recipients in the blog post explaining how convenient it is for them to shop by Prime and not having to make trips to stores given disabilities of family members or themselves.

Amazon published an accompanying video, and wrote: “More members shared stories about how Prime has made their lives easier with low prices and convenient delivery options, especially those living in rural areas or with physical limitations. We also found that members find value shopping for items online, such as diapers and paper towels, and devices including Echo Dot and Fire 7 Tablets.”

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SOURCE: Amazon Blog Post

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Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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