Etsy is running a free listing promotion for sellers who have a shop. It’s a repeat of a promotion Etsy ran in January 2017.
This type of promotion is to help marketplaces get fresh inventory onto their sites after the frenzy of holiday shopping – longtime readers may remember that eBay used to run a free listing promotion on Christmas Day. Inventory tends to be lower by the end of the year, and sellers may not be as motivated to list, but January tends to be a busy month for sales on online marketplaces.
Some sellers occasionally confuse the Etsy New Year promotion with a perpetual referral program Etsy runs that is only good for new shops, but many sellers have confirmed the free-20 works for their existing shops.
To take advantage, sellers must go to Etsy.com/promotion and enter the code: “MYSMALLBUSINESS”. It’s not clear where Etsy may have advertised the promo, it appears to be gathering steam through “word of mouth” on industry boards. It’s also unclear when the promotion will end, but it probably won’t last long.
Etsy typically charges 20 cents for listings that last 4 months, meaning the current New Year’s promotion saves a seller $4 in total.