Etsy announced it will use Google Cloud Platform to power its marketplace. Etsy CEO Josh Silverman has been making big moves to streamline the business since he took over from Chad Dickerson in May. Silverman chose not to turn to Amazon Web Services to host Etsy, possibly due to Amazon having launched a direct competitor to Etsy called Amazon Handmade. Etsy’s transition to the Google Cloud Platform is expected to be complete within the next two years.
Press release follows:
Etsy, Inc., the global marketplace for unique and creative goods, today announced it has selected Google Cloud as its public cloud provider. Google Cloud Platform will power Etsy’s global services, connecting millions of people around the world to buy and sell beautiful products. Etsy selected Google Cloud Platform because it brings to the table a shared engineering culture, superior infrastructure, and sophistication in areas such as machine learning and big data.
“Moving to Google Cloud Platform is a transformational change for Etsy. We believe that it positions us well for growth by allowing us to focus on strategic initiatives, enhance site performance, and improve engineering efficiency. Google’s infrastructure also enables us to better prioritize technologies like machine learning to personalize the user experience on Etsy,” said Mike Fisher, Etsy’s Chief Technology Officer. “With Google Cloud Platform we can focus on what matters most — continuing to build Etsy into the best marketplace for our buyers and sellers.”
The migration to Google Cloud comes as Etsy sharpens its focus on growing the core marketplace, prioritizing the buyer and seller experience and increasing the pace of launching new features. Etsy expects that the transition to the cloud will support its execution of its business strategy and will give users an overall better experience worldwide.
“We are thrilled to be working closely with Etsy in this new chapter of their innovation story,” said PH (Paul-Henri) Ferrand, President, Global Customer Operations, Google Cloud. “Our engineering teams are collaborating to not just transition Etsy’s infrastructure to Google Cloud, but help them take advantage of the world-class machine learning and analytics our open, secure platform offers.”
Google and Etsy share a strong commitment to environmental sustainability. Both have committed to reaching 100% renewable energy for all of their operations. Additionally, the ability to scale up and down based on demand will significantly improve Etsy’s energy utilization. Etsy expects the transition will also result in increased engineering efficiency, by shifting focus from the maintenance of on-premise systems to product engineering work that is strategic, creating a more seamless shopping experience for buyers and sellers.
Etsy’s transition to the Google Cloud Platform is expected to be complete within the next two years.
SOURCE: Etsy Press Release