eBay will acquire ecommerce analytics firm Terapeak and will integrate its supply, demand, and pricing data into eBay’s new Seller Hub portal. Online sellers use Terapeak data to evaluate pricing, sourcing opportunities, market trends, and product behavior across regions and their competition.
Terapeak provides marketplace analytics on eBay, Alibaba.com and Yahoo! Japan, and merchants can view their own sales performance across multiple channels.
In 2014, Terapeak introduced features to help sellers research Amazon, telling EcommerceBytes at the time that half of its users were interested in Amazon analytics, but it appears it no longer offers support for Amazon.
In an announcement to sellers, eBay Vice President of B2C Selling Bob Kupbens said, “We are committed to being the best partner to our sellers as we look to create the most powerful selling platform. The integration of Terapeak’s functionalities into Seller Hub – from sales history and performance enhancement opportunities to price guidance and comparisons – will continue to help eBay’s merchants scale their businesses on eBay.”
Terapeak began licensing eBay data in 2004. The companies did not disclose the acquisition cost; the transaction is expected to close before the end of 2017.
Press release follows:
eBay today announced that it has signed an agreement to acquire Terapeak, a Toronto-based company that uses supply, demand and pricing data to help ecommerce sellers know what to sell, when to sell it and at what price on marketplaces such as eBay. Upon the close of the transaction, eBay will begin integrating certain functionality from Terapeak into its Seller Hub. Financial terms of the deal were not disclosed.
Seller Hub brings valuable insights from eBay’s vast array of data directly to its sellers to help them manage and grow their business in one place – making professional selling on eBay easier. The user-friendly interface enables sellers to manage their inventory and orders, access valuable performance insights, identify opportunities for growth and take advantage of ways to get their products in front of the right buyers faster and more efficiently.
“Nearly two million sellers currently manage their eBay business on Seller Hub. Expanding Seller Hub to provide additional capabilities from Terapeak will help our sellers be even more successful and enable them to more effectively manage their businesses on eBay,” said Bob Kupbens, Vice President of B2C Selling at eBay. “We are committed to being the best partner to our sellers as we look to create the most powerful selling platform. The integration of Terapeak’s functionalities into Seller Hub – from sales history and performance enhancement opportunities to price guidance and comparisons – will continue to help eBay’s merchants scale their businesses on eBay.”
“eBay’s planned acquisition of Terapeak makes so much sense for everyone involved, particularly for our customers,” said Kevin North, President and CEO of Terapeak. “We are excited to continue our vision of empowering merchants to discover what to sell on eBay and how to optimize their listings for maximum performance. Over time Terapeak’s capabilities will become naturally integrated with eBay’s Seller Hub, therefore becoming more robust and providing merchants with a single place to manage and elevate their ecommerce business.”
The transaction is expected to close before the end of 2017, at which time Terapeak’s employees will report into eBay’s Bob Kupbens, Vice President of B2C Selling, or Sunil Rajasekar, Vice President of Seller Experience. Terapeak’s employees will continue to be based in Toronto, Ontario and Victoria, B.C.
SOURCE: eBay Press Release