Amazon is sending its Treasure Truck to the UK where it will tour select cities as part of a marketing campaign to generate excitement and present exclusive offers for sale. The Treasure Truck will feature a limited quantity of one surprise product each offer day. After customers purchase the product on the Amazon app, they then select a time and place to pick up the item at the truck.
Press release follows:
Amazon revealed that Treasure Truck, a unique and fun-filled way to shop for new, trending, local or delicious items, will first drive into London and Manchester in the UK, with more cities to follow.
Treasure Truck will initially pop up in Manchester and London several times a month, featuring one carefully selected goody at a time. Each offer is a surprise and customers will have to act fast to get their mitts on the kit, with only limited stock on the truck. After customers purchase the product in the Amazon app, they then select a convenient time and place to pick up the item at the truck.
With Treasure Truck tootling into further UK cities soon, customers can sign up now by texting ‘truck’ to 87377. When the truck is ready to drive into town, they will receive a text alert spilling the beans on that day’s treasure.
Customers can expect the unexpected, as offers will include exclusive items made just for Treasure Truck, trending tech, seasonal must-haves, delicious food, favourites from local businesses, amazing deals on limited edition items and much more. All products will be carefully selected to create a spontaneous, one-of-a-kind shopping experience. It won’t just be about the product: customers will be greeted by a ‘delight squad’ – the truck’s specially trained crew – to ensure that everyone has truckloads of fun. Occasional celebrity appearances, interactive games, special seasonal events and on-the-spot prize giveaways are just some of the things thrown in to brighten up the day.
“We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” said James Quick, Head of Treasure Truck, Amazon.co.uk. “Every product has been cherry picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special. Savvy shoppers should sign up now to be the first in the know.”
Customers can sign up for Treasure Truck by texting ‘truck’ to 87377 to be among the first to find out when and where the truck will be plus the offer of the day. (Amazon notes: By texting TRUCK to 87377 you agree to receive messages (including marketing messages) from Amazon about Treasure Truck. You may opt out at any time by texting STOP to 87377. Standard message and data rates may apply.)
Customers can also find out more at www.amazon.co.uk/treasuretruck, follow @treasuretruckUK and look out for #treasuretruck on social media.
Treasure Truck launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 cities including Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles and New York, among others. Products have ranged from the Nintendo Entertainment System: NES Classic Editionand GoPro cameras to top Christmas toys from Wowee Fingerlings and Hatchimals. Already in the US, the trucks have seen thousands of customers join in a dance party when Skullcandy headphones were the surprise offer of the day, as well as thousands of Potterheads appear, as if by magic at midnight, to celebrate the release of Harry Potter and The Cursed Child. Hungry customers have bagged tens of thousands of lbs of delicious steaks and seafood, including enjoying over 20,000 oysters to date while learning how to shuck at the truck.
SOURCE: Amazon UK Press Release