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Amazon Hardware Wins Big over Holiday Weekend


Amazon logoEven with its Kindles, Echos, and Fire Sticks, one doesn’t think of Amazon as a hardware company. But over the Thanksgiving holiday weekend extending into Cyber Monday, its Echo Dot and Amazon Fire TV Stick were the best-selling products from any manufacturer in any category across all of Amazon.com, it reported today.

Never one to get specific, it said it sold “millions” of its Alexa-enabled devices over the holiday weekend, which set a record. Amazon even pushed its Echo Dot to shoppers visiting Whole Foods Market, the supermarket chainstore it acquired this year.

Press release follows:

Amazon today announced its best-ever holiday shopping weekend for devices, with millions of Amazon devices sold between Thanksgiving and Cyber Monday.

Highlights include:

– Echo Dot and Amazon Fire TV Stick with Alexa Voice Remote were not only the best-selling Amazon devices, but they were the best-selling products from any manufacturer in any category across all of Amazon.com.

– Customers purchased 2.7x as many Fire TV Sticks as in the same period last year. Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, and Japan, across all retailers.

– Kindle celebrated its 10th anniversary with the best holiday shopping weekend ever for Kindle Paperwhite in the U.S. and globally.

– Fire Kids Edition continues to be the #1 kids tablet in the U.S., across all retailers.

– Customer reaction to Echo Spot was incredibly positive and it is sold out for this holiday season; customers can still pre-order to reserve their place in line and orders will be filled on a first come, first served basis in the new year.

– Echo Dot was the best-selling device at Whole Foods Market over the holiday weekend.

“Customers purchased millions of Amazon’s Alexa-enabled devices this weekend, and Alexa devices were the top sellers across all of Amazon,” said Dave Limp, Senior Vice President, Amazon Devices & Services. “We’re excited that tens of millions of customers around the world will be using Alexa to prepare for the holidays.”

This holiday weekend, Amazon device customers already enjoyed using Alexa and Amazon devices in their home to help prepare for the holiday festivities:

– Alexa helped customers prep and cook for their Thanksgiving gatherings. Customers asked Alexa to set nearly twice as many timers on Thanksgiving Day than any other day.

– The most popular named timer for Alexa on Thanksgiving Day was “turkey,” followed by “stuffing,” “potato,” and “pie.”

– According to Amazon Charts, some of the most read cookbooks on Kindle on Thanksgiving Day included “Thug Kitchen,” “Weight Watchers Instant Pot Cookbook,” and “Instant Pot Cookbook.”

– Customers in Hawaii, Washington, Oregon, Montana, and Washington, D.C. read the most books in the “Cooking, Food and Wine” category on Kindle this Thanksgiving.

– During Thanksgiving weekend, customers curled up and read the most from fiction books “Oathbringer,” “Origin,” and “The Midnight Line” and nonfiction books “The Subtle Art of Not Giving a F*ck,” “Leonardo da Vinci,” and “Grant.”

– “Best of Prime Music” was the most streamed playlist on Amazon Music via Alexa devices on both Thanksgiving and Black Friday.

– “You Make it Feel Like Christmas” by Gwen Stefani featuring Blake Shelton was the most streamed song on Amazon Music via Alexa devices on Thanksgiving and Black Friday.

– The Big Sick was the most streamed title on Prime Video this Thanksgiving on Fire TV.

– This Is America, Charlie Brown: The Mayflower Voyagers was the top streamed holiday title this Thanksgiving on Fire TV.

SOURCE: Amazon Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.