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Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “eBay Suggests Offering Deals to Attract Holiday Shoppers”

  1. Since no one else has thought enough of Ebays’ “Offer Of Help” this Holiday Season, I feel I should offer a few words about Ebay’s most recent 4 Suggestions (Which are shown in quotes below):

    1) “Create Bundles To Increase Order Value.” — You should do this because it is impossible to combine shipping on Ebay, and this will drive up your Ebay pricing high enough, that buyers will go off to Amazon, hopefully find you, and purchase what they want. — Ebay Suggests a Camera and a Lens that you pick out FOR THEM (Yeah Right), but a “YOGA MAT & WEIGHTS???) — Ebays’ Dumbest statement of all “With a bundle, you’re not competing on price, as it’s more difficult for buyers to price compare a bundle versus a single item.” — Especially if it’s the WRONG @#@#@#@ LENS!!!

    2) “Consider One-Day-Only Specials.” — This is helpful to clean out all of your inventory in a very short time, thus lowering your overhead, and forcing a ticket swap for earlier dates to the Bahamas, as you will undoubtedly be leaving earlier. It is a well know fact, that everyone will be shopping on only one day, so this is the day to lower ALL your prices, and add that Free Shipping. — Ebay Says “Studies have shown….. blah, blah, blah”. But be sure to ask them just which day to run all these specials.

    3) “Think Of Holiday As A Marathon, Not A Sprint.” — This is what Ebay proposes you do the DAY AFTER your “One-Day-Only Specials”. That is why they mentioned #2 above, before this particular suggestion, as it seems that everything WILL NOT get sold in a few hours — I find interesting, Ebays’ Mention of: “Consumers Have Shifted Their Holiday Shopping Patterns So That Holiday Is Now A Weeks-Long………..” Who could have guessed that they might go back to the last 70+ YEARS of staying home on Thanksgiving, and then shopping leisurely over the next month? — Change tickets to January.

    4) “Determine Which Items You Can Compete Successfully On To Entice Buyers.” — I’d like to comment on this, but after repeatedly reading this item, I simply don’t know where to start. Ebay has covered more bases than the 1927 Yankees, while trying to explain this piece of advice:
    Paragraph 1, “Don’t This……”
    Paragraph 2, “However, You Could Do This…..”
    Paragraph 3, “But You Can Get The Answers (Link) Here…..”
    Paragraph 4, “Whats your strategy….. to win on Black Friday”?

    Actually, go to the actual announcement, it’s a hoot. Looks like a Newbie Amateur Announcement at Etsy. Everybody all happy & feel good in the pretty pictures. Glad it was posted though, I would never have known what to do this season.


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