eBay is encouraging sellers to use its Seller Hub to sell more competitively. The new seller portal provides a Growth tab, which includes advice on pricing, product popularity (for sourcing decisions), and restocking information.
Nothing beats that nugget of information that keeps you competitive in the marketplace. For example, seller Marc D.’s tip on taking advantage of a good buying opportunity is one to remember.
“When there are multiple units available,” he said, “if possible, try to buy them all. That way you don’t run the risk of a competitor buying up the rest of the units and undercutting your price.”
Or, as we recently wrote about, our in-demand inventory page helps you figure out a holiday sourcing plan by using data to showcase hot-selling items.
Those are the kind of insights that, if you’re paying attention and put them into action, can sharpen your selling opportunities and get your revenue stream even more traction—and more importantly, help give you a leg up on the competition.
It’s even better when that information is easily at reach, and barely requires any research.
That’s where the new Growth tab comes in (yep – we’ve got your back!). It’s the latest addition to your Seller Hub toolbox, and it hands you facts and figures that help you stand out, without any extra legwork. That means we’re doing the research, and you get to reap the rewards.
Here’s a quick walk-through of the three ways you can use the Growth tab to sell even more and get ahead of competitors.
1. Enhance your listings.
If you’ve hit a selling plateau, make listing improvements your first stop.
This insightful section of the Seller Hub Growth tab gives you immediate recommendations on how to make your items more appealing to shoppers.
You can click “Analyze Listing” on any of your items to reveal a summary of it, including the trending price of items like yours in the last 90 days, what current listings look like (is shipping included in the price? etc.) and the number of items priced lower than yours.
There’s also a button that allows you to instantly adjust the price.
It’s an easy way to understand the health of your listings at a glance.
2. See what’s most likely to sell – and when.
Instead of playing guessing games, or clicking through endless internet searches to figure out what’s hot this year, save yourself time and head to sourcing guidance.
We’ve culled data on seasonal shopping activity and trending prices to give you an overview of what will sell in the next few months, at what price.
You can look at your own items, or discover insights about an item you’re thinking of selling, but weren’t sure about the best approach. For instance, if you were considering offering mid-century modern furniture, you could click “Antiques,” “Periods & Styles,” and “Mid-Century Modernism.” You would see that the best time to sell, according to sales of the past five years, is around the end of March or early April. The majority of sales happen in the $20-$100 range. And the most popular type is the sofa.
3. Keep popular inventory stocked.
Popular inventory? Great. Missing out on sales from lack-of-stock? Not so great. That’s where restock advice comes in.
This section takes the data from your current sales, and predicts what’s likely to sell out soon, so you don’t have to. On top of that, you can also receive recommendations for how many more items you should add to your stock.
It’s a quick way to understand what you need, so you can reach out to your suppliers and keep your shoppers buying.
Head over to our Growth tab tutorial to learn even more about how it can help you save time, take action, and sell strategically. Or, read about how the Seller Hub Orders tab can make the post-sale process easier.
SOURCE: eBay Announcement