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Amazon Publishes Holiday Shopping Toy List and Gift Guides

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Amazon logoAmazon published its 2017 Holiday Toy List, Electronics Gift Guide and Home Gift Guide today. The company’s product experts curated the lists using inspiration from “influencers, kids and parents.” Amazon said 72 percent of its customers last year shopped using a mobile device, and noted that this year, shoppers could also access the holiday shopping guides “hands-free” through Alexa-powered devices. Amazon also touted its fast, free shipping options in the announcement.

Press release follows:

Amazon.com today announced the launch of its 2017 Holiday Toy List, Electronics Gift Guide and Home Gift Guide, taking the guesswork out of gifting and helping customers delight their loved ones this holiday season. Thoughtfully curated and inspired by Amazon product experts, influencers, kids and parents, Amazon’s holiday gift guides offer customers quick and easy access to the top gifts for everyone on their nice list. Customers can enjoy the convenience of shopping products featured in the Amazon holiday gift guides from anywhere via the Amazon App or hands-free by voice shopping with Alexa on any Amazon Alexa-enabled device.

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Holiday Toy List
Available at amazon.com/holidaytoylist, the 2017 Amazon Holiday Toy List features more than a thousand of the most sought-after products for children of all ages and interests. Simplifying holiday gifting, the Holiday Toy List enables customers to shop by curated themes – STEM Stars, Action-Packed Toys, Too Cute Too Cuddly, Tech Toys, Family Night, Arts & Crafts, Get Active and Preschool. The Top 100 and Kid Picks are back by popular demand, both ideal for those who want quick access to a shortlist of the best-of-the-best toys and games. Kids and parents will find the top STEM toys that inspire curious minds and encourage imaginative play, as well as the latest tech toys for connected play. In addition, kids will love the toys from this year’s top new movies, Star Wars: The Last Jedi and The LEGO Ninjago Movie. Watch toys come to life in videos that showcase this year’s must-have products in select categories, such as Top 100, Tech Toys, Kid Picks and STEM Stars. The Holiday Toy List also features products that are available exclusively on Amazon, including furReal Makers Proto Max, Fisher-Price Think & Learn Smart Cycle, Disney Princess Dress Up Trunk, Candy Land the World of Sweets Game and much more. This season, customers can spend more precious moments with loved ones by relying on toy experts who hand-picked the holiday favorites from millions of toys available on Amazon.

Electronics Gift Guide
Available at amazon.com/electronicsgiftguide, the 2017 Amazon Electronics Gift Guide features more than 500 of the season’s hottest technology products, including the latest innovations from TVs to gaming systems, all in one convenient location. Tech enthusiasts can browse new releases including the Bose Soundlink Micro Bluetooth Speaker, Fitbit Ionic smartwatch and DJI Mavic Pro. The Electronics Gift Guide enables customers to shop from more than 10 areas of interest, including Entertainment, Audio & Accessories, Smart Home, Photography, Gaming, Gadgets & Gizmos and more. In addition, shoppers searching for budget-friendly gift ideas can browse the top gifts under $100 for every techie in their life. While shopping the Electronics Gift Guide, customers can enjoy expert reviews, videos from top influencers in their fields and product demonstration videos, further assisting in finding the perfect gift.

Home Gift Guide
Available at amazon.com/homegiftguide, the 2017 Amazon Home Gift Guide is a specially curated list of more than a thousand products for inside and outside the home. Gift givers can browse more than 10 easy-to-shop lists, including Cooking & Baking, Crafts & Work Space, Holiday Hosting, Décor & Furniture, Practical Gifts, Grilling & Backyard, Tools & DIY, Baby & Nursery, Pet Gifts, Smart Home and Sports & Outdoors. Inspired by some of the most influential minds in the industry, the Home Gift Guide features curated picks by Apartment Therapy, Kitchn, Athena Calderone, Jessica Biel and The Dogist, helping customers find the perfect gift for the cook, baker, home decorator, party planner, outdoor adventurer, smart home aficionado, sports enthusiast, grill master and pet lover in their life. Customers can discover the latest home trends in the Home Gift Guide, such as cooking tools with app connectivity, one-pot cooking appliances and ‘hygge’-inspired cozy decor, as well as new products for this holiday season including Nordic Ware Bundt Pans in exclusive colors, Petcube Bites Treat Pet Camera, and the Weber Genesis II E-310 Liquid Propane Grill.

Convenient Shopping Experience
Last holiday season, more than 72 percent of Amazon customers worldwide shopped using a mobile device and shopping on the Amazon App grew by 56 percent. Customers can shop Amazon’s curated holiday gift guides from their mobile devices, as well as enjoy a hands-free shopping experience by voice shopping with Alexa, available on the Amazon Echo, Echo Show, Echo Dot, and more. With tens of millions of Prime-eligible products to choose from, customers can simply say, “Alexa, order Connect 4,” to their Alexa-enabled device such as the Echo Show, and Alexa will find a well-priced product that ships with Prime. Just say, “yes” to buy it.

Fast, Free Shipping Options
Customers who shop the Holiday Toy List, Electronics Gift Guide and Home Gift Guide will find the same tools and helpful information they have come to know and love from Amazon, including fast, free shipping options – unlimited Free Two-Day Shipping on more than 50 million items with Amazon Prime, Prime Free Same-Day Delivery in over 5,000 cities and towns, and Prime Now for one-and-two hour delivery in more than 30 U.S. cities – millions of helpful customer reviews, best-sellers and personalized product recommendations.

SOURCE: Amazon Press Release

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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