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Amazon Holds Seller Summit Ahead of Australian Launch


Amazon logoAmazon is holding a Marketplace Seller Summit in Australia next month, which is particularly noteworthy since it currently sells only digital goods in the country. It has been gearing up for a launch for some time, and in August, announced it was launching its first Fulfillment Center in Australia. A spokesperson for Amazon told EcommerceBytes today that over 500 sellers have already registered to sell on Amazon Marketplace in Australia.

The November seller summit will feature keynote presentations from Amazon’s Australia Country Manager and its Head of Amazon Marketplace. Hundreds of local retailers and established and aspiring businesses are expected to attend the free event to receive guidance on setting up and growing their businesses online.

Press release follows:

Registration is now open for the first ever Amazon Marketplace Seller Summit in Australia, taking place on Monday 13th November at Jones Bay Wharf, Sydney. The free half-day event will provide practical guidance on setting up and growing a business online, and is being run in partnership with the Australian Retailers Association (ARA) and renowned small business network, the SME Association of Australia (SMEA).

Since the launch of its Marketplace in 2000, Amazon has been helping businesses increase sales and reach new customers. Sales from Marketplace sellers now represent over 50 per cent of all items sold on Amazon websites globally. Amazon today confirmed that over 500 Australian businesses have already registered to sell their products on www.amazon.com.au when the Amazon Marketplace goes live.

“Amazon launching in Australia marks an exciting time for Australian entrepreneurs,” said Adam Mills, CTO and Founder of successful Australian business KoalaSafe, which has seen incremental year on year growth in sales, with Amazon Marketplace being its biggest channel. Adam will be talking at the Seller Summit, sharing his experience and best practice. “For those who are selling physical products, Amazon provides a great opportunity to get these products in front of customers and we encourage businesses to take full advantage.”

The event at Jones Bay Wharf will feature keynote presentations from Amazon Australia Country Manager, Rocco Braeuniger, and Head of Amazon Marketplace in Australia, Fabio Bertola, as well as insight from experts and entrepreneurs alike. Attendees will include local retailers, Australians running established SMEs, aspiring entrepreneurs planning to launch a start-up and use Amazon’s Marketplace to reach millions of customers.

“The internet and technology have the power to level the playing field between big and small businesses, empowering Australian companies, large and small, to grow their sales and their business online,” said Rocco Braeuniger, Australian Country Manager, Amazon. “We look forward to enabling local businesses to make their products available to a wide audience, not only in Australia, but also worldwide.”

Russell Zimmerman, Executive Director of the Australian Retailers Association said the ARA and its members are looking forward to attending the Amazon Marketplace Seller Summit in November: “We believe that Amazon’s arrival brings new possibilities to Australian retailers, small and large. We are pleased to work alongside Amazon to bring the Seller Summit to Sydney so that businesses and retailers alike can receive practical advice and guidance on how to make the most of Amazon Marketplace.”

“We’re proud to partner with Amazon for its Seller Summit and beyond to help Australian small businesses learn more about how Amazon Marketplace can help them grow,” said Mark Flack, Board Member, SMEA. “The reality is that there’s a lot of education that needs to happen amongst the small business community when it comes to being digitally savvy and using the right tools to take their business to the next level. The SMEA is committed to ensuring that our own community has all the information needed to make the most of the digital opportunity.”

You can register for The Seller Summit here (through EventBrite).

SOURCE: Amazon Press Release

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.