Amazon found another way to wring benefits from its Prime membership program: allow teens to shop using their parents’ accounts. The benefits to the company are clear – making it easier for household members to shop results in greater sales, while also selling soon-to-be adults on the benefits of Prime. “Teens can now explore Amazon with the independence of their own login and take advantage of select Prime benefits if their parents have a membership,” the company stated in Wednesday’s announcement.
“Parents can add teens to their Amazon household account for free, with the flexibility to either approve every order or set pre-approved spending limits,” Amazon said.
While the move could boost sales for third-party merchants, some might be skeptical that it could also boost returns from finicky children and the parents overseeing their purchases.
Press release follows:
Amazon introduced a convenient way for teens 13 through 17 years old to shop on Amazon with their own login. For the first time, teens can independently use the Amazon App, allowing them to shop or stream content while still keeping their parents informed. Parents can approve all orders or set pre-approved spending limits per order – offering teens a customized level of autonomy that can change and grow as they do. Teens and parents can learn more and sign-up at amazon.com/forteens.
“As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need. We’ve listened to families and have built a great experience for both teens and parents,” said Michael Carr, Vice President, Amazon Households. “For teens who have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime.”
How it Works
When a teen finds something they wish to order, they can place the order on the Amazon App, and parents will receive a text or email showing the item, cost, shipping address and payment information. The teen can also include a personalized note like, “this is the book I need for class.” The parent can approve the order by text or they can visit their orders page to review it in more detail. By default, parents approve every order. Parents can choose to skip the approval step and set pre-approved spending limits, offering teens the freedom to place orders up to a certain dollar amount on their own. Parents receive itemized notifications for every order and can cancel and return any item in accordance with Amazon’s policies.
How to Sign-Up
Signing up takes moments for both teens and parents. Teens can also send an invitation to their parent through either SMS or email. The parent will choose a payment method and shipping addresses their teen can use when placing orders. Once a teen receives an invitation, they create their own user name and password, and then download the Amazon App to start shopping. To get started, parents can visit amazon.com/forteens.
Share Prime Benefits
Parents who have a Prime membership can share select benefits with their teen at no additional cost, including:
– Prime Shipping: Unlimited fast, Free Two-Day Shipping on more than 50 million items
– Prime Video: Unlimited access to tens of thousands of movies and TV shows
– Twitch Prime: Free games and in-game loot, Twitch viewing benefits, and discounts on most pre-release boxed games
SOURCE: Amazon Press Release