Etsy is running twice the number of tests as previous years as it seeks to improve its marketplace, according to the company’ CEO Josh Silverman, and now there’s a new way for sellers to keep track of these tests. Etsy will no longer announce them on the forums; instead, it has created a new page where it will announce current tests, recently concluded tests, along with a feedback section.
If you watched the video update from Josh Silverman, Etsy’s CEO, last month, you heard that we are laser focused on bringing you more sales. As part of that effort, several of our teams have been working on improvements to help buyers find items they love and feel confident making a purchase.
Often, we use tests on Etsy to ensure changes will have the result we expect. Not all buyers who visit your shop will see what we’re testing, because we often display experiments to a small percentage of buyers.
Many of these recent tests have already had positive results that have increased sales for sellers on Etsy. But we know you can sometimes be concerned about changes you see on Etsy. And we know you often have questions about changes that you notice or hear about: Is it a test or a permanent change? Who’s seeing it? What are our goals? How does it impact your shop?
To help increase communication and transparency about our tests, we’re launching a new page devoted to sharing up-to-date information about what we’re testing, the goal of each experiment, and other relevant details you might be curious about.
We’ll share updates about tests that are most relevant to sellers, so keep in mind that not every active test will be included on this page.
Check out the new page here. We’ll provide regular updates on this new page so you know:
– What we’re currently testing and why
– Whether a test turned into a permanent change across the site
– If we turned off or stopped a test
Right now, you’ll find information about tests that are currently running or have recently ended. We’ve also announced a new test that includes changes to Etsy’s category navigation menu.
Going forward, we won’t post about most buyer tests here in the forums – you can find details about any new experiments on the information page for sellers here.
We’ll continue to share information when we introduce new seller tools and other news or updates from Etsy in the Announcements section.
SOURCE: Etsy Announcement