The number of tests on Etsy has more than doubled compared to the same period in 2016 and 2015. Etsy CEO Josh Silverman felt this was so important, he included a visual presentation of the ramp-up in a presentation to Wall Street analysts on Thursday. The slide was titled, "Significantly increased velocity of experiments."
The new CEO explained there are many more product improvements in the pipeline, stating he places an emphasis on "rapid product experimentation."
"The rate at which we're testing new enhancements, ideas, and opportunities has significantly increased compared to prior quarters."
While management sees this as a positive, sellers are generally not fond of testing, and they aren't fond of change - particularly a rapid rate of change, and certainly not during the busy selling season in the fall and winter months. (Silverman didn't say if there would be a moratorium on testing during the holiday shopping season.)
Etsy's Chief Financial Officer Rachel Glaser acknowledged that not all of the "experiments" (Etsy lingo for tests) have been successful. "We like to say here that we win some and we learn some. So a lot of them have been wins but not all of them have been wins."
That attitude toward testing could be viewed by sellers as a positive. Many sellers believe when a marketplace like Etsy or eBay run tests, it means the company has already committed to the change, so a willingness to abandon an idea that isn't working would most likely be welcomed by sellers.
Etsy has tended to be more transparent about tests than eBay, though it doesn't always explain the details of its experiments. We'll see if Silverman adds or lessens the communication with users about tests.
We'd like to hear from readers if they've been impacted by testing and what they like and don't like.
And as far as upcoming changes, what should Etsy steer clear of, and what changes would you like to see?