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Etsy Launches New Promotional Tools for Sellers


Etsy logoEtsy is introducing new tools that let sellers easily run and manage sales and coupons for their Etsy shop. And beginning August 22, all shoppers will be able to browse and shop promotions on Etsy through new search filters and updates to the listing page.

Announcement follows:

What’s new
In May, we announced changes we’ll be making to improve the buying experience on Etsy.com. We believe these changes will create an even better shopping experience that helps more people find and purchase what they’re looking for. In a recent survey, 71% of Etsy buyers told us they look for the best deal on products they’re shopping for*, so special offers like sales and coupons can help create loyal customers and encourage repeat business. They’re also a great way to get the word out about your brand and products.

Today, we’re introducing new tools that let you easily run and manage sales and coupons for your Etsy shop, helping you attract new customers and keep them coming back.

Important dates

August 1 – Access new tools: You can preview the new Sales and Coupons tools in the Marketing section of your Shop Manager, where you can schedule a promotion to begin as early as August 8. If you’re currently running coupon codes in your shop, those will remain active and appear in your Sales and Coupons dashboard. Check out the new tools here.

August 8 – Preview the new experience: You’ll be able to start running sales and coupons promotions in your shop. Any seller who runs a promotion with the new Sales and Coupons tool will get a special preview of the new shopping experience before we make it visible to all buyers. That early access will allow you to explore new search filters and see updates to listing cards and listing pages for items that are on sale. We’ll also start to introduce these new features to a small number of shoppers as we gradually make them available to everyone.

August 22 – Buyers can shop promotions on Etsy: All shoppers will be able to browse and shop promotions on Etsy through new search filters and updates to the listing page.

Key benefits

Easily schedule and run promotions: The Sales and Coupons tool gives you new ways to incorporate discounts and special offers into marketing plans for your shop. Now you can schedule a sale or create a coupon code to share with certain buyers. You’ll be able to discount items in your shop between 10 to 70 percent, and set order minimums for your promotions. To help you plan promotions, the Marketing section of your Shop Manager also includes a calendar of key shopping dates throughout the year, along with information about the types of items shoppers are likely to be searching for at those times.

Attract new customers – and keep them coming back: We’re creating new filters that make it easy for buyers to search for sales on Etsy. When you put listings on sale, we’ll update the associated listing pages and listing cards in search results so that buyers can easily see they’re part of a promotion. Listing cards will display the sale price, a strikethrough in the original price, and the words “with minimum” if there’s an order minimum on the promotion. Shoppers will not be able to use multiple offers for the same listings. Learn more here.

Coupon improvements: We’re making it easier for buyers to redeem coupons. Each coupon you create will now have a URL you can share with shoppers. When a shopper clicks the link for your coupon, we’ll let them know they’ve claimed the offer and automatically apply it to their cart. Later in August, you’ll be able to apply coupons to specific listings in your shop.

Detailed insights about your promotions: We’ll give you detailed stats about how your promotions perform so you can make informed decisions about future discounts. For instance, you’ll see how many items you sold as part of your promotion and how much revenue you made from your offer.

Etsy also provided links to resources to sellers to learn more about pricingand promotions.

SOURCE: Etsy Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.