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Walmart Counters Amazon with Easy Reorder

Walmart Corporate Logo

Walmart Corporate LogoAmazon has numerous features to encourage customers to reorder items they’ve purchased in the past. Walmart is fighting back with a new feature called Easy Reorder, and it has something Amazon doesn’t have – information about in-store purchases. eBay sellers might be interested to learn it was former eBay executuive Jordan Sweetnam, now Vice President of Customer Experience & Product at Walmart Global eCommerce, who made the announcement.

Press release follows:

Peanut butter beats jelly. Water beats soda. Tortilla chips beat potato chips. These are just a few of the things revealed to us by our new Easy Reorder feature.

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What is Easy Reorder? Instead of telling you, let me try and show you. Imagine this … last week you purchased diapers while at your local store. Then you realized you forgot a few things. So, you logged onto Walmart.com and purchased wipes as well as some cleaning supplies and paper towels.

The next time you open the Walmart app, you may notice something different. The site remembers the Walmart.com items you purchased, but also the diapers you bought in your local store – including the brand and size.

Easy Reorder, which is available now on desktops and our mobile app, makes it … well, easy for you to reorder items that you previously purchased at Walmart. Here’s the cool part: We’re integrating both in-store and online purchases to provide you with a single spot to view (and repurchase) the items that you buy most frequently – items like dog food, cereal, shampoo and diapers.

Let me share a little bit more on why we’re doing this. I’ll use myself as an example. I have 151 different items on my Easy Reorder list. I challenge you to go online and try and find 100 individual products to build a list. You’ll find it takes a really long time. Now, you can simply go into a Walmart store, buy the things you need and then, when you come home, everything will be neatly organized on Walmart.com. For me, that means that I get to save a ton of time when I need to repurchase the items I’m looking for. Trust me, with two kids at home, I have to replenish the snack cupboard a lot. Easy Reorder is a game changer.

I’m not the only one who loves this feature. Our customers love it as well, and we’re seeing it in our results – Easy Reorder contributed to the growth we saw in the first quarter.

Easy Reorder is part of our team’s laser focus on helping customers save both money and time by leveraging our more than 4,700 stores and Walmart.com.

SOURCE: Walmart Announcement

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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