Sponsored Link
Email This Post Email This Post

eBay Ramps Up Product Reviews with User-Generated Images


eBay logoeBay offers buyers the ability to leave product reviews, and recently it showed off a key feature – user generated images. In a post on the eBay corporate blog, Lead Product Manager Andy Chan said images bring product reviews to life on eBay, providing a richer shopping experience and activating eBay’s powerful and passionate community.

He also explained that eBay uses technology to detect problematic images along with a team of moderators to check every image.

Blog post by eBay’s Andy Chan follows:

They say a picture is worth a thousand words. Now, imagine that multiplied by 169 million active buyers and the potential that new flexibility with images can bring to the eBay community. Tap into the power of eBay’s community to get insights on a product you’re considering with our new feature that lets you add images to product reviews.

We all know the research and time that goes into trying to find the right product. Part of the research experience includes scouring product reviews to find out what people who bought a particular product are saying about it. But what about actually being able to see how other people are using that product? Images bring product reviews to life on eBay, providing a richer shopping experience and activating eBay’s powerful and passionate community.

These images in reviews are just one of the ways eBay is fostering a community of trust among its members and helping buyers make well-informed purchase decisions. I saw how powerful images can be when I was shopping for a bike for my 4-year-old son. While researching bikes, reviews gave me helpful insights on details, but the reviews with images actually helped me decide exactly which bike to buy. One reviewer provided images of her son (similar in age and size to my son) on the bike, making me feel confident enough to buy that model.

If you aren’t sure which product to purchase, eBay’s product reviews with images can help you make the right decision, and could even save you time and money. In addition, product images in reviews can also provide insights to sellers on how buyers are using their products and what features matters most to them.

We make sure images in eBay reviews are appropriate by working with various teams and data scientists to automatically detect spam, profanity, and non-product related reviews or images. A trained team of moderators provide a final check on every image. Images in product reviews are currently supported in the United States, the United Kingdom, Germany, Australia, Canada – including French Canada – France, Italy, and Spain, on both desktop web and mobile web, and are coming soon to our native apps on iOS and Android.

eBay was founded on the value of community and connecting people through commerce – and we’re carrying that idea forward to activate the eBay community through our product reviews platform.

SOURCE: eBay Corporate Blog Post

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.