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eBay Hints at Use of Social Profiling

eBay

eBay logoeBay’s Chief Product Architect had a lot to say about the company’s effort to capitalize on mobile technology in a recent interview. Steve Yankovich said eBay’s move toward structured data is key to personalizing the shopping experience, and he also talked about gathering data from social media sites and how eBay could use such data:

“What do you pin on your social networks? What does that tell us about you?

“If I understand what you’ve done historically in disparate product categories, through machine learning and AI, I could start to create browse experiences and custom product pages that are just for you.

“Stay tuned as we’ll have more to share later this Fall.”

You can find the full interview with Yankovich on the eBay blog. Leave a comment if you have any theories about what may be coming this fall.

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SOURCE: eBay Announcement

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.