Email a copy of 'Brands Worry about Pricing Violations on Amazon Prime Day' to a friend
Loading ...
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
Are these lower prices from small sellers who have just one of the item (that they may have received as a gift, and then could not return), or from those who have multiples??
Funny how these companies do not hesitate to drop the hammer (by a VeRo claim or other reported “violation”) on someone who has only a single example.
I can see how these manufacturers wish to protect their brand from counterfeiters and possible theft in the supply chain, but they do go overboard at times.
Hopefully this ORIS is not another one of these firms that kills fleas on a dog with a stick of dynamite.
I would think that its a combination of both. I have seen competitors sell so low as to only make a dollar or two profit. I work hard at building a relationship with vendors and comply with MAP. Its frustrating that more and more are not wanting to work with ebayer’s or Amazon sellers because of the blatant MAP violations. If you have a quality product that is in demand why shoot yourself in the foot by violating MAP? The days of weekend sales are over.