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ShippingEasy Adds Email Marketing and Customer Management

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ShippingEasyShippingEasy first launched as a shipping solution for online merchants, and later expanded to offer inventory management. Now it has added an email marketing and customer management solution to help sellers market their services to shoppers and manage buyer relationships.

Press release follows:

ShippingEasy, an innovative provider of the leading cloud-based solutions for ecommerce sellers of all sizes, has launched a Customer Management solution that allows online sellers to design campaigns and foster relationships that lead to repeat purchases. This new offering, coupled with its previously launched Inventory Management solution, continues ShippingEasy’s strategic evolution to an end-to-end platform.

“ShippingEasy’s Customer Management solution enables online sellers to know more to sell more by managing and understanding every customer interaction,” said Katie May, ShippingEasy’s CEO. “With built-in CRM and marketing tools, our Customer Management solution provides ecommerce sellers of any size valuable information on customer purchase history and buying preferences in order to drive increased sales.”

The new Customer Management solution offers ecommerce sellers the ability to:

– Tap customizable email marketing templates
– Create and track email campaigns
– View comprehensive campaign reporting and dashboard
– Consolidate customers across all selling channels
– View customer purchase history
– Segment customers by purchase habits
– Tag customers based on commonalities
– Add customer notes and track issues

Email Marketing Campaigns
The new Customer Management solution provides comprehensive campaign management tools with pre-loaded and customizable templates, list segmentation, open rates and success tracking in real time.

Multi-Channel Customer Management and Segmentation
Every customer purchase and interaction is in a single system. ShippingEasy’s Customer Management solution allows online sellers to understand shopping behavior and leverage that data to sell more across all channels. The solution allows customer orders to be segmented by total order value, purchase frequency, geography, and more.

Customer History
ShippingEasy’s Customer Management solution allows ecommerce sellers to organize, respond, and provide support faster and more efficiently. Online sellers are armed with buyer order history and purchasing trends which helps answer questions, resolve issues, and provides the ability to add internal notes and track account history.

ShippingEasy is making its Customer Management solution available for FREE through June 2017.

SOURCE: ShippingEasy Press Release

See more at ShippingEasy.com/customer-management

Customer Management for eCommerce


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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.